The US Supreme Court’s legalization of sports betting in May 2018 was a leverage. It promotes the online betting industry to create artificial intelligence products and high technology applications.
In a country where the amount of illegal sports betting is up to $ 150 billion a year like in the US, developing a highly interactive online betting app will bring a huge profit to the corporations. Technology delegation. 4 years ago, Israel’s WSC Group started a close relationship with NBA in the application of AVGEN technology. They create highlights videos, synthesize remarkable situations in basketball games automatically, even after the situation ends.
These highlights videos sparked interest in the fans to predict the next evolution of the match, thereby betting on the possibilities. It is the success of WSC Sports that motivates other technology businesses such as VSiN and Optimove to invest more heavily in online sports betting.
While sports betting has been developing in Europe for many years, the US is considered a new market after the PASPA was officially wiped out in 2018. That’s why so many reputable betting companies. in Europe has flocked to North America to carry out investment projects. In contrast, a lot of US media are oriented towards development. For example, they created sportsbooks for users to access and bet on whatever sports they want.
Right in the NBA, WSC Sports will automatically send videos of the match’s most notable situations to the fan’s facebook account. This makes fans feel excited, curious to predict the situation that will happen next in the match. Based on the history of past visits, the betting app will display the information that fans are interested in. This is not only the direction of WSC Sports in online betting, but also the common operation of some popular service packages in the world such as Amazon Prime and Netflix.