Being interrupted by the Covid-19 pandemic, many bookmakers have come up with different, unique ways to attract customers, such as betting on the speed of shark migration.
On the 17th of June, MyBookie, an American online bookmaker, invited customers to bet on nine white sharks on the purpose of predicting where they will migrate this summer.
Racing in the ocean
The company’s website displays odds ratios based on various aspects of the white shark migration journey. The data was taken from Ocearch, a non-profit organization that tracks the movement of white sharks – endangered species.
The interactive map on Ocearch’s website tracks every movements of sharks in real time as they are equipped with navigation devices. Players will rely on this data to bet, everything runs just like a virtual horse race, however, takes place in the ocean.
During this complicated condition of most sports tournaments in the US which are now postponed due to the Covid-19 pandemic, the betting market has also been affected badly in recent months. Betting on sharks can give gamblers a new pastime out of boredom, and some conservationists question whether this will help improve the image of the white shark in people’s eyes or not.
Chris Fischer, the founder of Ocearch, said he didn’t know that the MyBookie bookmaker used his organization’s data to make bets.