Since May, 2018 when the Supreme Court of the United States officially legalized sports betting, it has been a great kick for the sport betting field to create more new high-tech productions utilizing IT.
On nations in which the amount of money being rotated and spent on illegal sports betting was really huge, up to 150 billion USD per year like in America, the development of a betting app which can successfully make many people involved and bring back a large proportion of profit for various technology firms. Throughout the period of 4 years, WSC firm of Israel is a close business partner of NBA in applying new tech, namely AVGEN (Automatic Video Generator) to create plays’ highlight videos to summarise some remarkable moments of the basketball plays automatically, even after the official competing minutes of the plays.
These highlight videos provoke the amenities of basketball fans in particular and sports fans in gểnal in predicting new twists and possibility of the plays. It was the success of WSC Sports that generated the driving force for other “big name” of technology firms such as VSiN and Optimove to invest more money on online sports betting.
While betting on sports has undergone a quick development in the European nations for many years, America is considered to be the ”newbie” name after the Professional and Amateur Sports Protection Act of 1992 (PASPA) was officially cancelled in 2018. This is also the reason why a lot of renowned betting brands in Europe has flocked into the North America to execute important business investment plans.
These high tech artificial intelligence have helped betting markets to identify exactly the marketing strategies to develop and penetrate into different customers segments based on personal habits, hobbies and trends.